If you can change it, you can test it

This is our motto at Platypus. It’s how we continue to deliver for our clients regardless of how often Google or Facebook may try to change things up. What worked yesterday may not work tomorrow, but with constant, constant testing, we’ll always stay one step ahead.

Here’s a few of the experiments we’ve tested for clients. Feel free to give them a go on your accounts – the more testing going on, the more we’ll all learn